Donald Trump's meeting with Carlos Slim Helú spurred a social media surge, with Mexico's richest person becoming a trending topic among Mexican Twitter users, according to a new study by Alyson Interactive, a Mexico City-based firm that specializes in digital analysis and marketing. Slim was the only one of seven Mexican businessmen analyzed by the report, five of them FORBES billionaires, who became trending topic. The rest also showed a strong presence on social media platforms—primarily Twitter and Facebook—though not all have Twitter and Fecebook accounts. "They were the most news-worthy and best known to Mexican media during 2016," Delia Leal, the firm's Analysis Manager, told me in a telephone call from Mexico City when asked the basis for the selection. Alyson Interactive explained that Mexican social media users continue to associate Slim's enormous wealth with Carlos Salinas de Gortari, one of Mexico's most unpopular former presidents.

Source: Forbes February 14, 2017 22:56 UTC