(Photo: Pattarapong Chatpattarasill)Festive events and new stimulus campaigns should push domestic tourism revenue to 950-970 billion baht this year, missing the target of 1 trillion baht because of a sluggish economy and the impact of flooding, according to the Tourism Authority of Thailand (TAT). For the first nine months of the year, domestic tourism generated 768 billion baht in revenue from more than 207 million trips. Next year, the government aims to earn 3.4 trillion baht in tourism revenue from 40 million foreign tourists and 205 million domestic trips. Mr Nithee said domestic tourism in 2025 will use the same marketing tagline, Instant Happiness in Thailand, while international tourism will also rehash: Amazing Thailand, Your Stories Never End. As the government works to lift the economy and consumer confidence, domestic tourism should revive, but international markets might still be affected by geopolitical risks, said Mr Nithee.

Source: Bangkok Post October 18, 2024 13:49 UTC