Columnists Domestic tourism low hanging fruit Africa must pluckTourists take photographs of a lion at the Maasai Mara Game Reserve. But in Africa, domestic tourism has been overlooked for a long time. According to the World Travel &Tourism Council (WTTC), domestic tourism accounted for 55 percent of travel and tourism spending in Africa in 2019, below the contribution of local tourism in North America (83 percent), Europe (64 percent) and Asia-Pacific (74 percent). Domestic tourism accounted for 73 percent of the total global tourism spending in 2017. But a shift to domestic tourism requires capacity-building for service providers on leveraging digital technologies for product development and marketing.

Source: The North Africa Journal June 22, 2022 00:31 UTC