By Uwin LugodaThe tourism campaign aimed at spurring domestic tourism in the absence of international tourists has been postponed due to the current unstable environment created by the outbreak of the Covid-19 pandemic, The Sunday Morning Business learns. In the meantime, the organisation we have selected is doing research for the campaign.”The promotional campaign was first reported by us on 25 October, after a conversation with Sri Lanka Tourism Development Authority (SLTDA) Chairperson Kimarli Fernando, who stated that Sri Lanka Tourism was planning a campaign to promote local destinations to domestic tourists. The local tourism sector had just begun to pick up following the lifting of the initial seven-week long islandwide lockdown, when the second wave hit. The local tourism campaign was set to come amidst the absence of the global tourism campaign. The airport closure necessitated further delays to the already long-delayed global tourism campaign of Sri Lanka.

Source: The Nation November 28, 2020 19:30 UTC