The company’s social media pages call it the family’s “official brand.”Their outspoken father, LaVar Ball, believes this is the start of a billion-dollar empire. The site, which touts the merchandise as “inspired by the 3 Ball brothers,” still mentions the oldest brother. According to LaVar Ball, USC complained to UCLA about Lonzo’s inclusion in the picture in February before the teams met at Pauley Pavilion. LaVar Ball cheers during a game last year when all three of his sons played together at Chino Hills High. The younger Ball brothers feature links to the Big Baller Brand website on their social media accounts next to regular photos of them wearing the clothing.

Source: Los Angeles Times March 23, 2017 00:21 UTC