Not all ad campaigns are created equallyIt’s undoubtedly a bold move, but here’s the thing. The research – which tests adverts on real-life consumers – showed that actually, the ad was pure effectiveness gold. It was also hugely distinctive, with 98% of the audience identifying who the ad was for in just 15 seconds. and we all knew the polar bears were never real in the first place – but did Coca-Cola really need to take this step? Coca-Cola has run this ad in various guises for the last 30 years, repeating those familar elements ad nauseum.

Source: The Star November 20, 2024 16:45 UTC