The ad for Dodge Ram trucks, seen by millions of football fans during the game's second quarter, uses audio from the last major speech King gave before his assassination in 1968. "I want to punch that Dodge commercial in the face," wrote one Twitter user with the handle sreeker. "Martin Luther King DID NOT march in Selma so you could use his speech to sell trucks," Lori Borgen posted on the company's Facebook page. Ram Trucks representatives told ABC News, Forbes and other media that the company had received all the necessary permissions. "Estate representatives were a very important part of the creative process," a Ram Trucks official told Slate.com.

Source: dna February 05, 2018 16:25 UTC