But how about product placement during the live streaming of a medical procedure? In every live case at NIC 2017 — with or without the moderator's prompting — the cardiologist doing the procedure announced the brand name of the product he was using and extolled its virtues. NIC 2017 came soon after India Live 2017 in February, yet another major cardiology conference that boasted 30 live cases. So, many of the multinational companies that shelled out crores as sponsorship for the first event were unwilling to support NIC 2017 to the same extent. Live operative workshops are allowed under the Indian Medical Council Act if these are not for personal monetary gain.

Source: Times of India April 15, 2017 20:07 UTC