DoT keeps ‘It’s More Fun in PH’ sloganBy NEIL JAYSON SERVALLOShome/News/Nation/DoT keeps ‘It’s More Fun in PH’ sloganThe Department of Tourism (DoT) would keep the “It’s more fun in the Philippines” slogan, but it would launch branding campaigns to lure more tourists, Tourism Secretary Bernadette Romulo-Puyat said. The campaign slogan was launched in 2012. Puyat said at least five advertising agencies would mount the ramped up tourism campaign to also capture the younger audience. Puyat said the DoT would also intensify efforts to promote secondary tourist destinations to increase tourist arrivals. In keeping the old slogan, she said it was important to have continuity to establish a permanent trademark and brand for the Philippine tourism industry.

Source: Manila Times November 24, 2018 19:07 UTC