By Dipanjan Chatterjee, Vice President, Principal AnalystIn 2010, Apple ranked as the 17th most valuable brand in the world. Apple is the most valuable brand in the world, poised to hit the elusive $1 trillion market cap. Apple has continued to prosper just fine under Cook who governs by the Apple playbook. Yes, of course Apple is loaded with cash, bursting with profit, overflowing with the rapturous attention of its starry-eyed fandom. What makes Apple “Apple” has been around since the 1980s.

Source: Forbes April 13, 2018 20:37 UTC