Do African consumers want to use cash, digital, or both? – Intelligent CIO Africa - News Summed Up

Do African consumers want to use cash, digital, or both? – Intelligent CIO Africa


With the rapid rise of fintech innovations and digital payment solutions, one might think so. It means providing choice and then walking along the digital journey with customers as they choose to move from cash to digital payment options. Around 20 million adults in this country prefer cash transactions. While access is important, it would be a mistake to assume that just because someone has a bank account, they will always prefer digital transactions. We are seeing a trend towards digital payment adoption, but it has not yet tipped the scales away from this cash majority.


Source: The North Africa Journal November 08, 2024 19:56 UTC



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