But soon Pattison Outdoor Advertising, the company that owns the billboards, was bombarded by angry calls. It turned out that a distorted photo of the sign was being widely circulated on social media. This distorted image of the billboard that was circulated on social media. (Facebook)That altered message sparked a flurry of furious Islamophobic comments on social media, alongside the odd warning that the image had been tampered with. "Someone had intentionally posted a distorted, or doctored image on Facebook, claiming that the ad was racist, encouraging everyone to call our office to complain," the company said.

Source: CBC News July 14, 2020 12:00 UTC