Moreover, he said, per capita attendance, the average number of times each person bought a movie ticket, is on the decline. Movie attendance among young adults ages 18-39 is down significantly from five years ago, he noted. “It does feel like the changing lives of our consumers are having some impact,” Hollis said. But Hollis said theater companies’ efforts to court millennials with improved theater amenities, coupled with studios’ focus on must-see blockbuster movies, is working. "Beauty and the Beast" actors Josh Gad and Luke Evans, along with composer Alan Menken, talk about the impact of the song "Gaston."
Source: Los Angeles Times March 28, 2017 19:58 UTC