I agree that a lot of this stuff has low viewership and certainly doesn't on its own drive subs or retention. But there's also something that a streaming service kind of needs new "stuff" to at least feel like it has value. Seeing "new on Disney+" having different items every week makes a psychological benefit to feeling like you are getting value, even if you aren't watching the specific things. But I'm more concerned with the model going forward where you rarely get new offerings. and is a new "premier" series isn't well received you kind of feel like you are wasting your money on a streamer for that month.

Source: Wall Street Journal May 18, 2023 19:10 UTC