Disney+ streaming service The Walt Disney Co.Walt Disney Studios shows off its franchises at CinemaCon is the official convention of the National Association of Theatre Owners. (Photo by Gabe Ginsberg/WireImage) WireImageThe Walt Disney Co. unveiled long-awaited details about its Disney+ streaming service Thursday in an elaborate presentation on the studio’s Burbank lot, announcing an aggressive strategy that undercuts rivals on price even as it bulks up on some of the world's most recognizable entertainment brands. Star Wars storm troopers greeting analysts and press as they arrived for the investor presentation. Disney+ will cost $6.99 a month when it debuts on Nov. 12 — less than Netflix’s cheapest plan, at $8.99 a month. “We feel Disney is loved by so many millions and millions of people around the world,” said Iger.

Source: Forbes April 12, 2019 03:22 UTC