In addition, awareness for the Disney brand in conjunction with early adoption of the service exceeded those of Apple TV+, which estimated 1.1 million subscribers. For every age group but the youngest, the percentage with subscription intent was higher than that of the next-older group. Apple TV+ achieved 10% subscription intent. One new original Disney+ series, however, stands out from the pack. When IMA Research applies these numbers to the 23 million households with intent, Disney is estimated to generate $1.3 billion annually.

Source: Forbes December 05, 2019 19:25 UTC