Civil-rights groups including the Anti-Defamation League and NAACP called on advertisers to pull ad spending for July, arguing Facebook hasn't made enough progress enforcing its policies on hate speech and misinformation. Unlike many other companies, Disney didn't make a public announcement that it was cutting back on Facebook, but instead shifted advertising plans quietly. In the first half of this year, Disney spent an estimated $210 million on Facebook ads for Disney+ in the U.S., according to Pathmatics. Some marketers are reducing ad spending broadly because of financial pressures caused by the coronavirus pandemic. Many brands prefer not to cut Facebook ad spending, because they regard it as an especially effective marketing vehicle.

Source: Wall Street Journal July 18, 2020 20:48 UTC