LOS ANGELES—Walt Disney Co.’s new streaming service, Disney+, will launch in November at a price of $6.99 a month, the company told investors Thursday, positioning the offering as an affordable addition to the streaming marketplace. The linchpin of Disney’s streaming strategy, Disney+ will be an ad-free subscription service anchored by programming based on Disney’s biggest franchises, including “Star Wars” and Marvel Studios, as well as original programming. Its price—it will also be offered for an annual payment of $69.99—is...

Source: Wall Street Journal April 12, 2019 00:36 UTC