Bollywood film director Rohit Shetty (L), actors Akshay Kumar (2L), Katrina Kaif (2R) and Ajay Devgn ... [+] (R) pose for pictures during the trailer launch of the upcoming action Hindi film 'Sooryavanshi' in Mumbai on March 2, 2020. Disney+ Hotstar entered India at the perfect time — just when lockdown began in the country, forcing people to resort to OTT for entertainment. Amid the coronavirus pandemic, which has ensured movie theaters remain shut down for the past three months, the platform bagged seven major big-ticket online releases originally meant for theatrical release. Just days after the major announcement, the theatrical release of several big budget films were also announced. Meanwhile, the Multiplex Association of India urged producers to respect the “time-tested” theatrical releases instead of going directly to OTTs.

Source: Forbes July 14, 2020 08:50 UTC