“It is like a perfect storm for Disney that is the equivalent of a 100-year flood at the box office,” said Paul Dergarabedian, a senior media analyst at Comscore. The third transformational deal was snapping up George Lucas’s Lucasfilm, maker of Star Wars and the Indiana Jones franchises, in a $4bn deal in 2012. In 2008, just before the launch of its first Marvel film – Iron Man, starring Robert Downey Jr – Disney’s share price was about $15, valuing the business at $26bn. These include the $100m Star Wars TV series The Mandalorian, and Tom Hiddleston reprising his role as Loki from the Thor films in an exclusive TV series. “Surely we will see more of these cross-promotional strategies between the big screen and the small screen in the future.”

Source: The Guardian December 22, 2019 00:00 UTC