Come along to NZ Marketing magazine’s Future of Retail Marketing Conference on June 8 at Auckland’s The Cloud to find out. From social media posts, video ads and website articles to e-commerce magazine integrations, shoppable content has revolutionised the way businesses and consumers interact on digital platforms. By analysing data on customer behaviour and product information, AI algorithms can generate content that is tailored to the specific interests of each customer. This can include personalised product recommendations, targeted email campaigns, and even website content that is customised for each individual customer. AI algorithms can generate content at a much faster rate than human content creators, which can help to reduce the time and resources required to create and distribute content.

Source: Stuff June 01, 2023 21:00 UTC