UK Premier League title holder Man City is engaging with its global and local fan base in a revolutionary new way by exploiting the latest tech. It's no secret that Man City is now an international brand and a commercial entity and the goals it is focused on aren't only the ones that hit the back of the net. "One of our priorities is engaging with our fans and a significant number of these are global fans who can't experience directly the live games at the Etihad Stadium," explains Nuria Tarré, the chief marketing officer of City Football Group, the parent company of Manchester City (Man City), New York City Football Club and Melbourne City Football Club. The Man City Cityzens digital membership platform was also relaunched last year with a greater focus on rewarding fans and providing them with exclusive and individualized experiences. A new free app-based platform Man City Kids, offering content tailored to Man City's youngest fans, was launched in April 2018.

Source: Forbes September 08, 2018 19:41 UTC