A spokesman for Warner Bros. The pay-TV business — which generates lots of cash — requires Warner Bros. AT&T, CNN’s previous owner, took this tack, creating a streaming service with original content called CNN+, which lost millions of dollars but did not risk running afoul of producers. But with CNN Max, Warner Bros. The streaming channel includes marquee programs offered to traditional programmers, such as “CNN This Morning” and “Anderson Cooper 360.” The company said CNN Max was also experimenting with product features, content offerings and original storytelling.

Source: CNN October 03, 2023 16:05 UTC