Digong and the cult of denim - News Summed Up

Digong and the cult of denim


Although Mr. Duterte pays closer attention to affairs of the state more than his fashion statement, he just might want to check out Denim Manila or Leon Denim, for a sharp look that fits his swagger. After cars and electronics, they’re doing it with jeans, such that a serious cult of “denimheads” has grown around them. They’re not cheap either: the average cost of a pair of Japanese jeans from a reputable brand hovers around P10,000 to P15,000. To get schooled on the intricacies of Japanese denim, I went to a “pop-up store,” Denim Manila run by Kai Huang and Erick Ong. Like Denim Manila, Leon Denim sells their products through their Facebook page.


Source: Philippine Daily Inquirer October 08, 2016 17:48 UTC



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