These findings offer a comprehensive view of how digital influencers are navigating the entrepreneurial realm. Primary source of incomeThe survey reveals a diverse landscape in the monetization strategies of digital influencers. Non-traditional revenue streams pursuedRespondents showed a strong interest in various non-traditional revenue streams. This entrepreneurial shift is not just a trend but a reflection of the dynamic, adaptable spirit of Filipino digital influencers. Entrepreneurs and business owners in the digital sphere could collaborate with influencers to leverage their creative skills and audience insights.

Source: Manila Times February 10, 2024 22:08 UTC