Digital doggies: pet influencers on the rise in SingaporeTerriers Sasha and Piper are pet influencers who earn thousands of dollars for product endorsementSINGAPORE - Two fluffy white terriers wearing neckerchiefs pant quietly as their owner waves a treat and snaps a photo for the dogs' tens of thousands of Instagram followers. They are among a growing number of pet influencers on social media in Singapore, a trend fuelled by a rise in online shopping and pet ownership during the coronavirus pandemic. The pair have earned thousands of dollars endorsing products ranging from vacuum cleaners to shoes -- and are even represented by an agency. - 'Can't hate them' -"It's fun -- fun for the dogs, fun for me," said Er, as she shoots pictures with her phone of the dog celebrities. "I think pet influencers generally have an advantage because we just love pets," said Peh, whose company has about 6,000 pet social media profiles in its network.

Source: Bangkok Post September 15, 2021 02:48 UTC