The air cargo market is at a turning point as yields begin to fall from the peaks of the past three years — now is the time for cargo airlines to re-think revenue management, says a report from McKinsey. Digital paying offMany cargo airlines have invested considerably in their digital strategies since the pandemic began, the report said. Due to the increase in online sales, cargo airlines have more data available about their customers’ behaviour. Cargo airlines looking to re-think revenue management could consider the following three priorities: *Harness the power of data *Assess the value of advanced analytics; and *Re-design internal processes. "Despite the challenges that cargo airlines could be facing in the coming months, there are opportunities to improve revenue management to remain competitive and profitable.

Source: The North Africa Journal May 07, 2023 05:43 UTC