Digital audio has gone from strength-to-strength as a channel in recent years and in particular during the pandemic. On average we are consuming 16.6 hours of digital audio per week and it shows no sign of stopping any time soon. The same piece of research tells us that one in four expect to increase their digital audio listening over the next 12 months. Dynamic audio is also becoming increasingly popular in the world of digital audio. The message is loud and clear: Grab your audience by the ears and develop your digital audio strategy.

Source: The Irish Times March 05, 2021 06:10 UTC