Digital media was the most controversial medium for ads last year, attracting the largest volume of complaints, new data shows. While just one in five of all public complaints about ads related to digital services in 2010, that level rose to almost half (45 per cent) in 2018. The breakdown, contained in the Advertising Standards Authority of Ireland (ASAI) 2018 report, showed the second most offending media was broadcast with 516 complaints compared to digital media’s 948. In total, the self-regulating ASAI received 1,682 complaints, adjudicating against 72 which were found to be in breach of their code. There was a 20 per cent drop in complaints on 2017 although the number of adverts that attracted complaints rose by 8 per cent.

Source: The Irish Times April 30, 2019 20:37 UTC