Digital marketing has been in a constant state of transition since its inception, evolving more rapidly than traditional media in its short lifespan. From banner ads and pop-ups to PPC and SEO, digital marketing strategies must rapidly adapt to a changing online landscape. The current paradigm is quickly changing the focus from the group to the individual. However, for local businesses without the available resources to take a risk on an ambitious Messenger marketing funnel, there is a significant void. By design, this model breaks the stranglehold of the advertising giants by promoting a real value proposition for both consumers and merchants.

Source: Huffington Post December 28, 2017 20:26 UTC