“For many years, I didn’t like shopping or trying to figure out what the current fashion trend was,” she says. Instead, she did her research and backed up her assumptions with statistics, the main one being that women spend more than 90 hours a year shopping for fashion items. Her idea has caught on and more than 20,000 women have signed up for the service, she tells Digital Edge. The fashion tech start-up needed a proprietary technology platform. In the personal styling business, finding the right talent is crucial, Delhumeau points out.

Source: The Edge Markets February 14, 2021 16:07 UTC