A commodity such as a scented candle or mug does not need to represent a social issue. He also argues that branding principles are not changing. With emerging technologies, modernity should not get in the way of principles. Technology should be the tool to do things better, not change them. (This is an executive summary of the session, and the longer version will be uploaded in the coming days)

Source: Economic Times February 11, 2021 12:44 UTC