They’ve had a temporary makeover (Picture: Scott Olson/Getty Images)For Diet Coke girlies, those red and silver cans are pretty iconic. But now, the cans are getting a makeover, as they’ve gone pink, for Asda’s Tickled Pink Campaign, in aid of Breast Cancer Awareness Month. Asda’s Tickled Pink campaign has been running for 28 years and has raised a phenomenal £92million for breast cancer charities, Breast Cancer Now and CoppaFeel! Asda rewards customers who purchase four products from the Tickled Pink range will receive £1 back in their cash pot. Kris Comerford, Asda’s chief merchandising officer, said: ‘We are proud to have so many of our suppliers supporting this year’s Tickled Pink campaign and turning their iconic brands pink.

Source: The Star October 15, 2024 17:07 UTC