Group buying, much the flavour in 2010 when sites like Snapdeal sprang up, was given a quiet burial long ago. These group buying sites sprang up on the assumption that consumers could get a better price if they purchased products and services collectively. But when the big e-commerce sites started offering discounts as deep as 30-40% on routine purchases, the group buying sites lost their raison d’être. Conceptually, group buying sites offer a win-win proposition for everyone involved. But its success with group buying shows that this is a space Snapdeal could have occupied in India with a bit of persistence and patience.

Source: Mint May 16, 2017 06:56 UTC