By SUBIRI OBWOGOMore by this AuthorI recently shared a guide on how to draft a winning poultry business plan (Seeds of Gold, February 4). But before I get to the gist of it, let me share feedback from Steven and Sharon, who shared with me their business plans. Another thing is that the average age of a farmer in Rwanda is 55 and the youth shun the sector. Apart from a sales plan, you also need a marketing plan. That means that to develop a good marketing plan, you need to understand what your customers are looking for in the product you plan to sell.

Source: Daily Nation May 05, 2017 17:43 UTC