Diageo introduces ‘Jane Walker’ scotch in bid to attract women - News Summed Up

Diageo introduces ‘Jane Walker’ scotch in bid to attract women


A limited US edition of the ‘Jane Walker’ whisky will have a striding woman on the label—rather than the traditional top-hatted man—and carry the name Jane Walker. A limited US edition of the whisky will have a striding woman on the label—rather than the traditional top-hatted man—and carry the name Jane Walker. The Jane Walker launch is the latest part of the brand’s “Keep Walking America” push, which began in 2016. Jane Walker will appear on 250,000 bottles nationwide in March. “We like to think of our striding man and our striding woman as really walking together going forward.” Bloomberg


Source: Mint February 26, 2018 15:56 UTC



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