BungieWhile Activision is no longer sharing specific sales numbers about nearly any of their games, the NPD is still tracking retail sales, and it’s got some not great news for Destiny 2 this fall. Compared to the same launch window period in 2014, retail sales, aka physical sales of Destiny 2 are down 50% from the original in the US. The first line of defense is that “of course physical sales are down from 2014.” And that’s true, the industry is constantly moving away from physical media toward a larger and larger share being digital instead. As much as Destiny players hated the game having to cater to last-gen, that was a big chunk of the market. But it hasn’t, not quite anyway, as statements from Activision touting only record “engagement” and “digital sales” suggest.

Source: Forbes October 14, 2017 15:11 UTC