Despite high demand, Apple may fail to cash in on the absence of Samsung Note 7 due to supply issues - News Summed Up

Despite high demand, Apple may fail to cash in on the absence of Samsung Note 7 due to supply issues


A top executive at one of the country’s leading mobile retail chain headquartered out of Bangalore said it had been getting a few 1,000 units a week for the iPhone 7 “but even fewer for the 7 Plus”.Asked about the supply issues being faced, Apple pointed to the statement that chief financial officer Luca Maestri had made in October, during the earnings call for the quarter and year ended September 2016. “Worldwide demand for iPhone 7 and 7 Plus significantly outpace supply, particularly on iPhone 7 Plus, and we're working very hard to get the new iPhones into the hands of our customers as quickly as possible,” Maestri had then said.Executives at the company told ET said that supplies to India should stabilize within a month. Apple has shipped over 200,000 units of the iPhone 7 in October, and only 56,000 units of the larger-screen and dual-camera variant of its flagship in India last month, far less than demand and inquiries being generated across channels, say retailers. “It seems like Apple did not correctly anticipate the demand,” said Jaipal Singh, senior analyst at International Data Corporation (IDC) India said. “If the supply issue continues for long, then it will be a problem,” he added.Retailers add that while the Jet Black and Black colour variants across storage variants are the most in demand for iPhone 7, all colour variants — including Gold, Rose Gold and Silver — were out of stock for the iPhone 7 Plus.


Source: Economic Times November 08, 2016 18:45 UTC



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