NEW DELHI: Despite rise in e-commerce business, brick and mortar stores still generate 91 per cent sales globally, a study has claimed. "Despite the rise of e-commerce, the physical stores still draw a significant shopping crowd. In fact, 91 per cent of all retail sales are still being generated in brick-and-mortar stores ," the study released by Zebra Technology said today.Zebra Technology interviewed nearly 1,700 retail decision-makers across various retail segments, including speciality stores, department stores, apparel merchants, supermarkets, electronics, home improvement and drugstore chains, globally in 2016. "Around 28 per cent of the sample size were taken from Asia Pacific. "By 2021, nearly 76 per cent of retailers in APAC will be able to customise the store visit for customers as a majority of them will know when a specific customer is in the store.

Source: Economic Times March 28, 2017 16:30 UTC