As with last year's similar Kenmore deal, Sears may slightly delay the inevitable, but Amazon is likely the real winner. Simply put, the value of these brands continues to decline as Sears shrinks. Importantly, this particular deal is different from the Kenmore partnership in that it drives sorely needed traffic to Sears' 2,100 Auto Centers. However, the likelihood that this traffic is material, particularly as Sears continues to shrink its fleet, is relatively small. As Sears' market position continues to deteriorate, moves such as these smack more of desperation than the renaissance that Lampert et al.

Source: Forbes May 10, 2018 21:30 UTC