Despite A Very Cute Bill Murray Super Bowl Ad, The Auto Industry Needs To Change - News Summed Up

Despite A Very Cute Bill Murray Super Bowl Ad, The Auto Industry Needs To Change


Fiat ChryslerDespite a very cute Jeep commercial featured today in the 2020 Super Bowl with fan favorite Bill Murray, we can’t ignore the glaring need for the auto industry to change with the times. As nearly every other industry welcomes change and innovation, the auto industry remains largely untouched, much to the chagrin of consumers. Innovative Business ModelsAs fewer consumers are looking to actually purchase a car, the auto industry needs to evolve to match their preferences. A 2016 survey found that 82% of auto industry executives expect a business model disruption in the next five years—that time is coming quickly. Some car companies, including BMW and GM, have launched car-sharing programs that are a step in the right direction.


Source: Forbes February 02, 2020 23:26 UTC



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