Here Forbes’ marketing design expert shares a few tips on how to make your brand’s content shine. “Use imagery that resonates with the brand, capturing its spirit.” Using imagery that sets the wrong tone will over time degrade your brand. “There are times when a brand will want to tell a story using long-form text,” Hennessy said. “That will make visual design more important, not less. "At this point, visual storytelling too often means just infographics and data visualizations,” Hennessy said.

Source: Forbes March 22, 2018 17:15 UTC