Their focus was the adverse publicity which McIlroy had received in sections of the Irish media from his decision not to play in this year's Dubai Duty Free Irish Open at Lahinch in July. Of course he is, except that the volte-face has become an unfortunately familiar part of McIlroy's public image. In terms of his public image, McIlroy gets away with a lot, largely because of how well-liked he is. They need to seek and accept advice - which is where a strong management team comes in. McIlroy's status as the highest-earning sportsman in these islands would suggest he is being extremely well guided from a financial standpoint.

Source: Irish Independent May 19, 2019 12:45 UTC