Photo: BloombergNew Delhi: Dentsu Impact, the advertising agency owned by Dentsu Aegis Network, has bagged the creative mandate of world’s biggest furniture retailer IKEA in India, following a multi-agency pitch. Dentsu Impact will handle IKEA India's overall creative duties across online and offline platforms. As reported earlier by Mint, the global furniture retailer will open its first India store spread across 400,000 sq.ft. Our mandate is to not look at specific media vehicles (television or digital) but define what IKEA stands for.”Soumitra Karnik, national creative director of Dentsu Impact, added, “IKEA is here for a longer run. We would be working in close partnership with the IKEA team creating campaigns across platforms.”In India, Dentsu Aegis Network is supported through its global network brands—Carat, iProspect, Isobar, Posterscope, Vizeum, psLIVE, Amnet, MKTG—and the Dentsu branded agencies—Dentsu Creative Impact, Dentsu Marcom, Dentsu Communications, Dentsu Media, Taproot Dentsu and DentsuWebchutney.

Source: Mint August 23, 2016 08:31 UTC