After generating thousands of dental patients for our clients, I've recognized one key difference between the failure and success of a dental clinic: differentiation. Dental clinic owner-operators are often overworked. After testing the same marketing tactics on different dental business models, I am convinced that it is not the marketing tactics you choose as much as it is the lack of differentiation in your offering. While most dental clinic hours of operation are dentist-centric (banker's hours), 7to7 locations are open seven days per week with extended hours. The root of your dental marketing problem is likely not the marketing.

Source: Forbes December 19, 2018 13:30 UTC