The highlight of this special collection was 100-per-cent cotton and featured innovations for Cotton USA licensees namely, Lee, Lee Cooper and Wrangler. A fashion show was staged to showcase the special denim collection with Pakorn “Boy” Chatborirak, Mario Maurer, Thanapob “Tor” Leeratanakajorn, Kritsanapoom “JJ” Pibulsonggram, and Kanyawee “Thanaerng” Songmuang serving as honorary models. “The 2016 Global Lifestyle Monitor revealed that more than 79 per cent of Thais consider that denim is best suited for fashion. Of all Thais, more than 41 per cent loved jeans and denim clothes more than any other type of apparel. Wrangler adopted Stay Dry, based on the Storm Denim technology, in its denim.

Source: The Nation Bangkok September 24, 2017 03:45 UTC