There has been a 20-40% fall in sales of biscuits, salty snacks, toilet soaps, shampoos and washing powders, the data from Nielsen shows. “There has been an impact on sales particularly in impulse categories, although we believe things should ease out soon,” said Saugata Gupta, MD, Marico. The modern cash and carry stores have also seen sales drop. “There has been almost 40-50% impact on FMCG sales. Due to the impact on trade, companies have taken select actions to alleviate stress in working capital for trade channel partners.

Source: Hindustan Times November 25, 2016 06:56 UTC