With increasing prosperity and awareness especially amongst the younger generation, we find that they are very keen to see their cars loaded with technological gadgets and features. This is the reason why the features which were earlier available in the real premium cars are finding their way to smaller cars. The first line of 2,50,000 cars was commissioned about a year ago. Also once we launch that product we will have to see how it sells in the market and what the customer experience is. I think now it is a given that a model will have a life which may be around six years.

Source: Economic Times February 28, 2018 11:03 UTC