Dress to kill.”Delta Air Lines CEO Ed Bastian is set to be a major player in the private jet space. My assumption on Delta Private Jets deal was Ed Bastian was getting out of the business aviation market. I had even chosen Linda Ronstadt’s Different Drum as my theme, Delta’s farewell to its private jet business. Instead of talking about getting out of the private jet business, it spoke about extending Delta’s reach into the market. Bastian pointed out that Delta Private Jets was never able to get enough traction to justify a marketing budget to generate enough awareness.

Source: Forbes December 14, 2019 19:07 UTC