As for their online Christmas campaign this year, Deliveroo has vowed to raise £100,000 for midwives, by making a donation to London NHS Trust UCLH with every order made, contributing towards additional training for midwives and new equipment. Identifying midwives as the best delivery service in the country, naturally Deliveroo then states that it's proud to take second place for best delivery service in the UK. Called their #ForTheMidwives campaign, the advert pays tribute to midwives who work tirelessly over the festive period, highlighting the compassionate, incomparable work of midwives up and down the country. On Christmas day alone thousands of midwives are expected to welcome around 1,400 Christmas babies into the UK, with the day being one of their busiest periods. We’re happy to be supporting the amazing work of midwives this Christmas and shining a light on the everyday heroes that make up the UK’s best delivery service.

Source: Daily Mirror December 10, 2019 16:52 UTC